I did this interview with John about two years ago now but I thought that it was worth re-posting here on my blog because in it we talked about some really interesting stuff which even I had forgotten about!
John was one of the first internet marketers I ever came across online and he is someone I have looked up to for many years, so it was an absolute privilege to have the opportunity to pick his brains.
As I say, the interview was done some time ago and I know that John’s business has changed since then, but some of this info is still very relevant and it gives you an insight into how a successful marketer got started online.
So, without further ado, here’s the interview….
DF: Hi John – thanks for agreeing to do the interview.
JT: No Problem Daniel, it’s a pleasure.
DF: We’ll start on JV’s if I may. What do you look for in a potential JV or interview partner?
JT: While I try to help out as many people as I can, if I tried to help everyone I would not have enough hours left in the day. You can usually tell how determined someone is just by their approach in their email. It also helps if the person contacting me knows about me and my business. So I tend to look for someone who is confident and knows about me. If it’s an interview request, I also look to see what’s in it for me as while I like to help it helps if I will get something from doing it.
DF: How did you first become interested in internet marketing?
JT: In 2002 I discovered eBay, and this is when I realised there was a lot of money to be made from selling products online. I started out selling mobile phone accessories. While I made money it was hard work and there was so much competition (there still is). Then 2 years later by chance I discovered eBooks and I started selling those on eBay, at first I was simply selling resale rights eBooks other people had created, then I started to create my own eBooks and inside these eBooks were links to my other products and services. I granted resale rights to these products and this created a viral process that has brought me most of my success, and since then I have never looked back.
DF: When did you first make money online?
JT: Like I already said I first got started selling mobile phone accessories. I bought in bulk and sold individual items. While this was ok it was nothing compared to selling my first info product. I was getting paid for sending out a download link, and I couldn’t believe how easy it was. To this day it still amazes me how anyone can create a product out of nothing and make thousands of dollars.
This is the beauty of the information age.
DF: Could you tell us a little about what you were doing before you started online, and also if there was anything specific that happened which made you decide to quit your job?
JT: I used to work in a car plant. This type of work is very hard, boring and repetitive. When you have a job like that you are always looking for a way out, and this was the way.
DF: A lot of people are interested to know what other internet marketers spend their days doing. Could you go through with us what you’ve done in the past 24 hours?
JT: Most of my days are different. The best thing is I choose when I start work and when I finish. But most days will be spent doing emails and working on future projects. The best way to see how I operate is to check out ‘a month in the life of John Thornhill’ on my blog:
http://planetsmsblog.com/category/a-month-in-the-life-of/
This will show you how I ran my business for a full month.
DF: If you had to, how would you go about making $1000 in 7 days?
JT: I would email my list with an offer :- )
Never forget that there is nothing more important than building a list and building a relationship with your subscribers. If you are not building a list you are not building a business.
DF: How do you generate your traffic?
JT: Most of my traffic comes from my resale rights products. This method of marketing still works as well today as it did back when I got started. Create a product and give someone the incentive to distribute it by telling then they can resell it and keep 100% of the profits and you have a very very powerful marketing tool indeed.
DF: If you had to choose one aspect of your business, such as your mailing list, blog, or JV’s, which do you believe is your most important asset?
JT: My mailing list, you can take away everything I have but as long as I have my list I can make money on demand. With my list I can attract JV partners, with my list I can launch new products, with my list I can create money on demand by simple sending an email. Like I have already said there is nothing more important. Never forget that.
DF: You’re well known for your success with information products on eBay. Do you believe that being known as a ‘specialist’ in this particular area is a key aspect of your success?
JT: Yes, definitely. If you are considered an expert in one field you will have more chance of success. As an example if I tried to create a product showing you how to make money from AdSense it would probably fail because I am not seen as an expert in this field. Even though I do make money from AdSense.
DF: What do you believe is the single biggest reason why you’ve become successful?
JT: I can answer that in one word. eBay.
DF: Finally, is there anything else which springs to mind that you think people who read this might benefit from?
JT: Start building a list and creating your own products. Do this and you will be fine.
DF: Thanks John – that’s it for now :- D
JT: It was a pleasure.
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